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Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / Myra Magdalene Mensah.

By: Series: Dissertation, Public RelationPublication details: Ringway, Accra: Ghana Institute of Journalism 2015.Description: xii, 105 p.: ill., tables; 30cmSubject(s): LOC classification:
  • HF.MEN
Dissertation note: Includes bibliographical references: GIJ, MA, Thesis
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