Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / (Record no. 11085)
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050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
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Classification number | HF.MEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mensah, Myra Magdalene |
245 ## - TITLE STATEMENT | |
Title | Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / |
Statement of responsibility, etc. | Myra Magdalene Mensah. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Ringway, Accra: |
Name of publisher, distributor, etc. | Ghana Institute of Journalism |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 105 p.: |
Other physical details | ill., tables; |
Dimensions | 30cm |
502 ## - DISSERTATION NOTE | |
Dissertation note | Includes bibliographical references: |
Name of granting institution | GIJ, |
Degree type | MA, |
Miscellaneous information | Thesis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand Perception |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Celebrity Endorsement |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer Purchase |
720 ## - ADDED ENTRY--UNCONTROLLED NAME | |
Relationship | Supervisor |
Name | Stanley K. M Semarco |
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
Language of a work | English |
Uniform title | Dissertation, Public Relation |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Thesis/Dissertation |
Date last seen | Accession number | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
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19.10.2021 | 006492 | HF.MEN | 1437526730934 | c.1 | 19.10.2021 | Thesis/Dissertation | aah 19/10/2021 | Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Graduate Reference | 19.10.2021 |