Basic Marketing: (Record no. 1642)
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000 -LEADER | |
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fixed length control field | 00637nam a2200241Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230603155544.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200110s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 025610509X |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LOC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.13/ MCC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | McCarthy, Jerome E. |
245 #0 - TITLE STATEMENT | |
Title | Basic Marketing: |
245 #2 - TITLE STATEMENT | |
Remainder of title | A Global- Managerial Approach |
250 ## - EDITION STATEMENT | |
Edition statement | 11th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Irwin |
Place of publication, distribution, etc. | Boston |
Date of publication, distribution, etc. | 1993 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 763p; |
Other physical details | ill: |
Dimensions | 26cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing - Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Marketing - United States |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Export marketing - Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | William D. Perreault |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Main Shelve | 10.01.2020 | 000902 | HF 5415.13/MCC | 1337818408018 | 10.01.2020 | C1 | 10.01.2020 | Books |