Basic Marketing: (Record no. 1642)

MARC details
000 -LEADER
fixed length control field 00637nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230603155544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025610509X
040 ## - CATALOGING SOURCE
Transcribing agency LOC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13/ MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Jerome E.
245 #0 - TITLE STATEMENT
Title Basic Marketing:
245 #2 - TITLE STATEMENT
Remainder of title A Global- Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Irwin
Place of publication, distribution, etc. Boston
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763p;
Other physical details ill:
Dimensions 26cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing - United States
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Export marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William D. Perreault
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Ringway Campus Library Ringway Campus Library Main Shelve 10.01.2020 000902   HF 5415.13/MCC 1337818408018 10.01.2020 C1 10.01.2020 Books