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Basic Marketing: A Global- Managerial Approach

McCarthy, Jerome E.

Basic Marketing: A Global- Managerial Approach - 11th - Boston Irwin 1993 - xxii, 763p; ill: 26cm

ISBN: 025610509X

Subjects--Topical Terms:
Marketing - Management--Marketing - United States--Export marketing - Management

LC Class. No.: HF 5415.13/ MCC

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