Integrated Marketing Communications in Advertising and Promotion (Record no. 11258)

MARC details
000 -LEADER
fixed length control field 00905nam a2200277 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324665318 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency LOC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123/ SHI
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.123
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) Sh 6
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Integrated Marketing Communications in Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement 8th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United States ;
-- United Kingdom :
Name of publisher, distributor, etc. South-Western/Cengage Learning,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: Thomson South-Western, 2007.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
500 ## - GENERAL NOTE
General note Direct marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11112529
d a
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
30.05.2023 006699   HF 5415.123/ SHI 1437526731467 C1 30.05.2023 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 30.05.2023 Donated by SyTris
30.05.2023 006700   HF 5415.123/ SHI 1437526731474 C2 30.05.2023 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 30.05.2023 Donated by SyTris
30.05.2023 006701   HF 5415.123/ SHI 1437526731481 C3 30.05.2023 Books   Library of Congress Classification       Dzorwulu Campus Library Dzorwulu Campus Library Main Shelve 30.05.2023 Donated by SyTris