Integrated Marketing Communications in Advertising and Promotion (Record no. 11258)
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000 -LEADER | |
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fixed length control field | 00905nam a2200277 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780324665314 (pbk) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324665318 (pbk) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LOC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.123/ SHI |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.123 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | Sh 6 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
245 10 - TITLE STATEMENT | |
Title | Integrated Marketing Communications in Advertising and Promotion |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed., International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | United States ; |
-- | United Kingdom : |
Name of publisher, distributor, etc. | South-Western/Cengage Learning, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 668 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: Thomson South-Western, 2007. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
500 ## - GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
500 ## - GENERAL NOTE | |
General note | Direct marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales promotion. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b11112529 |
d | a |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Date last seen | Accession number | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition |
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30.05.2023 | 006699 | HF 5415.123/ SHI | 1437526731467 | C1 | 30.05.2023 | Books | Library of Congress Classification | Dzorwulu Campus Library | Dzorwulu Campus Library | Main Shelve | 30.05.2023 | Donated by SyTris | |||||
30.05.2023 | 006700 | HF 5415.123/ SHI | 1437526731474 | C2 | 30.05.2023 | Books | Library of Congress Classification | Dzorwulu Campus Library | Dzorwulu Campus Library | Main Shelve | 30.05.2023 | Donated by SyTris | |||||
30.05.2023 | 006701 | HF 5415.123/ SHI | 1437526731481 | C3 | 30.05.2023 | Books | Library of Congress Classification | Dzorwulu Campus Library | Dzorwulu Campus Library | Main Shelve | 30.05.2023 | Donated by SyTris |