Integrated Marketing Communications in Advertising and Promotion
Shimp, Terence A.
Integrated Marketing Communications in Advertising and Promotion - 8th ed., International ed. - United States ; United Kingdom : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: Thomson South-Western, 2007. Includes index. Formerly CIP. Direct marketing.
9780324665314 (pbk) 0324665318 (pbk)
Communication in marketing.
Advertising.
Sales promotion.
HF 5415.123/ SHI
Integrated Marketing Communications in Advertising and Promotion - 8th ed., International ed. - United States ; United Kingdom : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: Thomson South-Western, 2007. Includes index. Formerly CIP. Direct marketing.
9780324665314 (pbk) 0324665318 (pbk)
Communication in marketing.
Advertising.
Sales promotion.
HF 5415.123/ SHI