Integrated Marketing Communications in Advertising and Promotion

Shimp, Terence A.

Integrated Marketing Communications in Advertising and Promotion - 8th ed., International ed. - United States ; United Kingdom : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.

Previous ed.: Thomson South-Western, 2007. Includes index. Formerly CIP. Direct marketing.

9780324665314 (pbk) 0324665318 (pbk)


Communication in marketing.
Advertising.
Sales promotion.

HF 5415.123/ SHI