Contemporary Advertising and Integrated Marketing Communications. (Record no. 11239)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00960cam a22003258a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm436028000 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230610124029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091022s2011 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009041919 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)436028000 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LOC |
| Modifying agency | BTCTA |
| -- | CLE |
| -- | BWX |
| -- | YDXCP |
| -- | CMJ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5821/ ARE |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .Ar3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary Advertising and Integrated Marketing Communications. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 774 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Prev. ed. has title: Contemporary advertising. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | soa 09/12/2014. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11323139 |
| d | a |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Date last seen | Accession number | Total Checkouts | Full call number | Barcode | Date last checked out | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25.07.2023 | 002434 | 1 | HF 5821/ ARE | 1437526745822 | 08.06.2023 | C1 | 26.05.2023 | Books | Library of Congress Classification | Dzorwulu Campus Library | Dzorwulu Campus Library | Main Shelve | 26.05.2023 | Donated by SyTris | ||||
| 26.05.2023 | 002435 | HF 5821/ ARE | 1437526731764 | C2 | 26.05.2023 | Books | Library of Congress Classification | Dzorwulu Campus Library | Dzorwulu Campus Library | Main Shelve | 26.05.2023 | Donated by SyTris |