Contemporary Advertising and Integrated Marketing Communications.
Arens, William F.
Contemporary Advertising and Integrated Marketing Communications. - 13th ed. - New York: McGraw-Hill Irwin, c2011. - xl, 774 p. : col. ill. ; 28 cm.
Prev. ed. has title: Contemporary advertising. Includes index.
9780071220606 9780071220606 (alk. paper)
2009041919
Advertising.
659.1
Contemporary Advertising and Integrated Marketing Communications. - 13th ed. - New York: McGraw-Hill Irwin, c2011. - xl, 774 p. : col. ill. ; 28 cm.
Prev. ed. has title: Contemporary advertising. Includes index.
9780071220606 9780071220606 (alk. paper)
2009041919
Advertising.
659.1