Persuasion in the media age /

Borchers, Timothy A.

Persuasion in the media age / Timothy A. Borchers. - Boston : McGraw-Hill, c2002. - xxiv, 472 p. : ill. ; 24 cm.

Includes bibliographical references (p. 446-456) and index.

0767415418

2001041010


Persuasion (Rhetoric)
Mass media.

P301.5/BOR