Marketing Strategy : A Decision-Focused Approach.
Walker, Orville C.
Marketing Strategy : A Decision-Focused Approach. - 8th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xvi, 368p: ill.; 20cm
Includes index.
9781259010903
2012041227
Marketing--Management.
HF5415.13 / .W249 2014
Marketing Strategy : A Decision-Focused Approach. - 8th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xvi, 368p: ill.; 20cm
Includes index.
9781259010903
2012041227
Marketing--Management.
HF5415.13 / .W249 2014