| 000 | 00551nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20240806125920.0 | ||
| 008 | 200110s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0805857184 | ||
| 040 | _cLOC | ||
| 100 | _aKatz, Helen | ||
| 245 | 4 |
_aThe Media Handbook: _bA Complete Guide To Advertising Media Selection, Planning, Research, And Buying |
|
| 250 | _a3rd | ||
| 260 |
_bI E A ( Lawrence Erlbaum Associates): _a Mahwah, _c2007 |
||
| 650 | _aAdvertising Media Planning | ||
| 650 | _xMass Media And Business | ||
| 942 |
_2lcc _cBK _e3rd |
||
| 999 |
_c580 _d580 |
||