| 000 | 00523nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20240806125553.0 | ||
| 008 | 200110s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071284400 | ||
| 040 | _cLOC | ||
| 100 | _aBelch, George E. | ||
| 245 | 0 |
_aAdvertising And Promotion: _bAn Integrated Marketing Communications Perspective |
|
| 250 | _a8th | ||
| 260 |
_bMc Graw - Hill: _aBoston, _c2009 |
||
| 650 | _aAdvertising | ||
| 650 | _xSales Promotion | ||
| 700 | _aBelch, Michael | ||
| 942 |
_2lcc _cBK _e8th |
||
| 999 |
_c4204 _d4204 |
||