000 01062cam a22002894a 4500
001 12430278
003 OSt
005 20241126102654.0
008 010604s2002 maua b 001 0 eng
010 _a 2001041010
020 _a0767415418
040 _aDLC
_cLOC
_dDLC
042 _apcc
050 0 0 _aP301.5/BOR
100 1 _aBorchers, Timothy A.
245 1 0 _aPersuasion in the media age /
_cTimothy A. Borchers.
260 _aBoston :
_bMcGraw-Hill,
_cc2002.
300 _axxiv, 472 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 446-456) and index.
650 0 _aPersuasion (Rhetoric)
650 0 _aMass media.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh024/2001041010.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh023/2001041010.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c11379
_d11379