000			00905nam a2200277 4500
008
020			_a9780324665314 (pbk)
020			_a0324665318 (pbk)
040			_cLOC
050			_aHF 5415.123/ SHI
090			_aHF 5415.123 _bSh 6
100	1		_aShimp, Terence A.
245	1	0	_aIntegrated Marketing Communications in Advertising and Promotion
250			_a8th ed., International ed.
260			_aUnited States ; _aUnited Kingdom : _bSouth-Western/Cengage Learning, _c2010.
300			_axx, 668 p. : _bcol. ill. ; _c28 cm.
500			_aPrevious ed.: Thomson South-Western, 2007.
500			_aIncludes index.
500			_aFormerly CIP. _5Uk
500			_aDirect marketing.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
650		0	_aSales promotion.
907			_a.b11112529 _da
942			_2lcc _cBK
999			_c11258 _d11258