| 000 | 00960cam a22003258a 4500 | ||
|---|---|---|---|
| 001 | ocm436028000 | ||
| 003 | OCoLC | ||
| 005 | 20230610124029.0 | ||
| 008 | 091022s2011 maua 001 0 eng | ||
| 010 | _a2009041919 | ||
| 020 | _a9780071220606 | ||
| 020 | _a9780071220606 (alk. paper) | ||
| 035 | _a(OCoLC)436028000 | ||
| 040 |
_cLOC _dBTCTA _dCLE _dBWX _dYDXCP _dCMJ |
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| 082 | 0 | 0 |
_a659.1 _222 |
| 090 |
_aHF5821/ ARE _b.Ar3 |
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| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary Advertising and Integrated Marketing Communications. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill Irwin, _cc2011. |
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| 300 |
_axl, 774 p. : _bcol. ill. ; _c28 cm. |
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| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 500 | _aIncludes index. | ||
| 590 | _asoa 09/12/2014. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 907 |
_a.b11323139 _da |
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| 942 |
_2lcc _cBK _01 |
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| 999 |
_c11239 _d11239 |
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