| 000 | 00810cam a22002778a 4500 | ||
|---|---|---|---|
| 001 | 17488160 | ||
| 005 | 20230610134853.0 | ||
| 008 | 121010s2014 nyu 001 0 eng | ||
| 010 | _a 2012041227 | ||
| 020 | _a9781259010903 | ||
| 040 |
_aDLC _cLOC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 2014 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing Strategy : _bA Decision-Focused Approach. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c2014. |
||
| 263 | _a1301 | ||
| 300 |
_axvi, 368p: _bill.; _c20cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMullins, John W. | |
| 906 |
_a7 _brix _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11216 _d11216 |
||