| 000 | 00922pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 596745 | ||
| 003 | OSt | ||
| 005 | 20230427170147.0 | ||
| 008 | 910130s1992 ilua b 001 0 eng | ||
| 010 | _a 91007338 | ||
| 020 | _a0256092257 | ||
| 040 | _cLOC | ||
| 050 | 0 | 0 | _aHF 5415.13 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bKnowledge and skills : Text, analysis, cases, plans. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1992. |
||
| 300 |
_axvi, 943 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 922-932) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11203 _d11203 |
||