000 | 01784cam a22004577a 4500 | ||
---|---|---|---|
001 | 17409336 | ||
003 | OSt | ||
005 | 20220829180246.0 | ||
008 | 120731s2013 ohua b 001 0 eng | ||
010 | _a 2012945620 | ||
020 | _a9781133191421 | ||
020 | _a1133191428 | ||
035 | _a(OCoLC)ocn827949462 | ||
040 |
_aAU@ _beng _cAU@ _dOCLCO _dYDXCP _dH9Z _dCNCEN _dOCLCF _dOCLCQ _dXBM _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF 5415.123/ SHI _b.S54 2013 |
082 | 0 | 4 |
_a658.8/2 _222 |
100 | 1 | _aShimp, Terence A. | |
245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. |
250 |
_a9th ed. _bInternational Edition. |
||
260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _c©2013. |
||
300 |
_axxii, 729 pages : _billustrations (some color) ; _c29 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aPrevious ed. published in 2010. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aCommunication in marketing _vTextbooks. |
|
650 | 0 |
_aSales promotion _vTextbooks. |
|
650 | 0 |
_aAdvertising _vTextbooks. |
|
650 | 0 |
_aDirect marketing _vTextbooks. |
|
650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 |
|
650 | 7 |
_aCommunication in marketing. _2fast _0(OCoLC)fst00870196 |
|
650 | 7 |
_aDirect marketing. _2fast _0(OCoLC)fst00894544 |
|
650 | 7 |
_aSales promotion. _2fast _0(OCoLC)fst01103868 |
|
655 | 7 |
_aTextbooks. _2fast _0(OCoLC)fst01423863 |
|
700 | 1 | _aAndrews, J. Craig. | |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _03 |
||
999 |
_c11138 _d11138 |