000			00700 a2200181 4500
050			_aHF.MEN
100			_a Mensah, Myra Magdalene
245			_aInfluencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / _cMyra Magdalene Mensah.
260			_aRingway, Accra: _bGhana Institute of Journalism _c2015.
300			_axii, 105 p.: _bill., tables; _c30cm
502			_aIncludes bibliographical references: _cGIJ, _bMA, _gThesis
650			_aBrand Perception
650			_aCelebrity Endorsement
650			_aConsumer Purchase
720			_4Supervisor _aStanley K. M Semarco
830			_lEnglish _aDissertation, Public Relation
942			_2lcc _cTHESIS
999			_c11085 _d11085