| 000 | 00999cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c10776 _d10776 |
||
| 001 | 18372916 | ||
| 003 | OSt | ||
| 005 | 20230330130151.0 | ||
| 008 | 141114s2016 nju 001 0 eng | ||
| 010 | _a 2014044334 | ||
| 020 | _a9781290093147 | ||
| 020 | _a1292093145 | ||
| 040 | _cLOC | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K636 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 | _aA Framework for Marketing Management |
| 250 | _aSixth edition | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2016] |
|
| 300 |
_axxi, 320 pages ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKeller, Kevin Lane, | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _e6th ed _05 |
||