000 | 01154cam a2200337 i 4500 | ||
---|---|---|---|
999 |
_c10761 _d10761 |
||
001 | 19401945 | ||
003 | OSt | ||
005 | 20240701152553.0 | ||
008 | 161208s2018 nyua b 001 0 eng | ||
010 | _a 2016042101 | ||
020 | _a9781292222691 | ||
040 |
_aDLC _beng _cLOC _erda _dD LC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.123 _b.C58 2018 |
082 | 0 | 0 |
_a659.1 _223 |
100 | 1 |
_aClow, Kenneth E., _e[author] |
|
245 | 1 | 0 | _aIntegrated Advertising, Promotion, and Marketing Communications |
250 | _aEighth edition. | ||
264 | 1 |
_aNew York, NY, : _bPearson, _c[2018] |
|
300 |
_axx, 488 pages : _bcolor illustrations ; _c27 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 447-461) and indexes. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aAdvertising. | |
700 | 1 |
_aBaack, Donald, _eauthor. |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _03 |