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| 999 |
_c10731 _d10731 |
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| 001 | 21269947 | ||
| 003 | OSt | ||
| 005 | 20210317121759.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 191021s2020 nyu jo 001 0 eng | ||
| 010 | _a 2019044780 | ||
| 020 |
_a9781260796452 _q(ebook) |
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| 020 |
_z9781260570991 _q(hardcover) |
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| 022 | _a9781260570991 | ||
| 040 |
_aDLC _beng _cLOC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5823 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : _bAn Integrated Marketing Communications Perspective |
| 250 | _a12e | ||
| 263 | _a2001 | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill Education, _c2021 |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bn _2rdamedia |
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| 338 |
_aonline resource _bnc _2rdacarrier |
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| 500 | _aRevised edition of the authors' Advertising and promotion, [2018] | ||
| 500 | _aIncludes index. | ||
| 520 |
_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- _cProvided by publisher. |
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| 521 |
_aAges 18+ _bMcGraw-Hill Education |
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| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aBelch, Michael A., _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aBelch, George E. (George Edward), 1951- _tAdvertising and promotion _b12e _dNew York : McGraw-Hill Education, 2020. _z97812605709971 _w(DLC) 2019044779 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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