000			01256cam a2200373 i 4500
999			_c10571 _d10571
001			18300238
003			OSt
005			20200727111855.0
008			140912s2015 txua b 001 0 eng
010			_a 2014023338
020			_a9780292772533 (cl. : alk. paper)
020			_a9780292772540 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.15 _b.S36 2015
100	1		_aSanto, Avi.
245	1	0	_aSelling the Silver Bullet : _bThe Lone Ranger and Transmedia Brand Licensing
250			_aFirst edition.
264		1	_aAustin : _bUniversity of Texas Press, _c[2015]
300			_ax, 319 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aTexas film and media studies series
504			_aIncludes bibliographical references and index.
600	0	0	_aLone Ranger _c(Fictitious character)
650		0	_aProduct management.
650		0	_aLicense agreements.
650		0	_aCharacter merchandising.
650		0	_aBranding (Marketing)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK