000			00336nam a2200133Ia 4500
008			200110s9999||||xx |||||||||||||| ||und||
020			_a0444410748
100			_aGensch, Dennis H.
245		0	_aAdvertising Planning
250			_a1973
260			_bElsevier Scientific
650			_aAdvertising - Mathemathecal Models
999			_c1046 _d1046