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1.
Selling the Silver Bullet : The Lone Ranger and Transmedia Brand Licensing by Series: Texas film and media studies series
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Austin : University of Texas Press, [2015]
Availability: Items available for loan: Ringway Campus Library (5)Location, call number: Main Shelve HF 5415.15 SAN, ...

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2.
Television Brandcasting : The Return of the Content-Promotion Hybrid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, Taylor & Francis Group, 2015Copyright date: ©2015
Availability: Items available for loan: Ringway Campus Library (5)Location, call number: Reference HE 8700.8/ GIL, ...

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