Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
Edition: 9th ed. International Edition.
Material type: 
Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013
Availability: Items available for loan: Dzorwulu Campus Library (4)Location, call number: Graduate Reference HF 5415.123/ SHI, ... Ringway Campus Library (3)Location, call number: Reference HF 5415.123/ SHI, ...
