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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th ed. International EditionDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133191421
  • 1133191428
Subject(s): Genre/Form: DDC classification:
  • 658.8/2 22
LOC classification:
  • HF 5415.123/ SHI .S54 2013
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Item type Current library Call number Vol info Copy number Status Date due Barcode
Books Books Dzorwulu Campus Library Graduate Reference HF 5415.123/ SHI (Browse shelf(Opens below)) C1 Available 1437526717379
Books Books Dzorwulu Campus Library Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C2 Available 1437526717416
Books Books Dzorwulu Campus Library Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C3 Available 1437526717447
Books Books Dzorwulu Campus Library Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C4 Available 1437526717454
Books Books Ringway Campus Library Reference HF 5415.123/ SHI (Browse shelf(Opens below)) C5 Available 1437526717386
Books Books Ringway Campus Library Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C7 Available 1437526717522
Books Books Ringway Campus Library Main Shelve HF 5415.123/ SHI (Browse shelf(Opens below)) C6 Available 1437526717430

Previous ed. published in 2010.

Includes bibliographical references and index.

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