Caywood, Clarke L. (ed.) <br/><br/>
The Handbook Of Strategic Public Relations And Integrated Communicatios 

 - Boston;  Mc Graw - Hill,  1997 
<br/><br/><label>ISBN: </label>0786311312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations--Communication In Management