TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary Advertising 
SN  - 9780071284790 (alk. paper)
AV  - HF 5821/ARE .B62 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references (p. 668-686) and indexes
ER  -