Arens, William F. <br/><br/>
Contemporary Advertising  

 - 12th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xlii, 724 p. :  ill. (chiefly col.), maps ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 668-686) and indexes. 
<br/><br/><label>ISBN: </label>9780071284790 (alk. paper) 
<br/><br/><label>LCCN: </label>2008036086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821/ARE  / .B62 2009