Shimp, Terence A. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. - 9th ed. International Edition. - Mason, Ohio : South-Western Cengage Learning, ©2013. - xxii, 729 pages : illustrations (some color) ; 29 cm Previous ed. published in 2010. Includes bibliographical references and index. ISBN: 9781133191421 1133191428 LCCN: 2012945620 Subjects--Topical Terms: Communication in marketing--Textbooks.Sales promotion--Textbooks.Advertising--Textbooks.Direct marketing--Textbooks.Advertising.Communication in marketing.Direct marketing.Sales promotion. Index Terms--Genre/Form: Textbooks. LC Class. No.: HF 5415.123/ SHI / .S54 2013 Dewey Class. No.: 658.8/2