Smith, Ronald D.,  1948- <br/><br/>
Strategic Planning for Public Relations  

 - 5th edition. 
 - xxxiv, 540 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 508-519) and index. 
<br/><br/><label>ISBN: </label>9781138282056 (hardback) 9781138282063 (pbk.) 9781315270876 (ebook) 
<br/><br/><label>LCCN: </label>2016035216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HM1221  / .S77 2017 
<br/><br/><label>Dewey Class. No.: </label>659.2