TY  - BOOK
AU  - Santo,Avi
TI  - Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing 
T2  - Texas film and media studies series
SN  - 9780292772533 (cl. : alk. paper)
AV  - HF5415.15 .S36 2015
PY  - 2015///]
CY  - Austin
PB  - University of Texas Press
KW  - Lone Ranger
KW  - Product management
KW  - License agreements
KW  - Character merchandising
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -