Santo, Avi. <br/><br/>
Selling the Silver Bullet :  The Lone Ranger and Transmedia Brand Licensing  

 - First edition. 
 - x, 319 pages :  illustrations ;  24 cm. 
 - Texas film and media studies series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780292772533 (cl. : alk. paper) 9780292772540 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2014023338 
<br/><br/><label>Subjects--Personal Names: </label><br/>Lone Ranger (Fictitious character) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>License agreements.<br/>Character merchandising.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .S36 2015