Webster G. James <br/><br/>
Ratings Analysis  The Theory And Practice Of Audience Research 

 - 3rd/ 2006 
 -  LEA ; New Jersey 
<br/><br/><label>ISBN: </label>080585410X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Televisionprograms-ratings-methodology--Television Viewers