TY  - BOOK
AU  - Katz, Helen
TI  - The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
SN  - 0805857184
PY  - 2007///
CY  -  Mahwah
PB  - I E A ( Lawrence Erlbaum Associates)
KW  - Advertising Media Planning
KW  - Mass Media And Business
ER  -