Katz, Helen <br/><br/>
The Media Handbook:  A Complete Guide To Advertising Media Selection, Planning, Research, And Buying 

 - 3rd  
 - Mahwah,  I E A ( Lawrence Erlbaum Associates):  2007 
<br/><br/><label>ISBN: </label>0805857184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Media Planning--Mass Media And Business