TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael
TI  - Advertising And Promotion: An Integrated Marketing Communications Perspective
SN  - 9780071284400
PY  - 2009///
CY  - Boston
PB  - Mc Graw - Hill
KW  - Advertising
KW  - Sales Promotion
ER  -