TY  - BOOK
AU  - Williams Jerome(ed)
AU  - Wei - Lee, Curtis P. Haugtvedt
TI  - Diversity in advertising: Broadening the scope of research  directions
SN  - 0805847944
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lea - Lawrence Erlbaum Associates
KW  - Advertising  -  Psychogical Aspects
KW  - Communication In Marketing
ER  -