TY  - BOOK
AU  - Hovland, Carl I.
AU  - Irving L. Janis/ Harold H. Kelley
TI  - Communication And Persuasion: Psychological Studies Of Opinion Change
SN  - -
PY  - 1953///
CY  -  New Haven
PB  - Yale University
KW  - Communication
KW  - Persuasion ( Rhethoric)
ER  -