Shimp Terence A. <br/><br/>
Advertising Promotion:  Supplemental Aspects Of Integrated Marketing Communications 

 - 5th 
 - Fort Worth,  Harcourt Inc.:   2000 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Integrated Marketing Communication