TY  - BOOK
AU  - McCarthy, Jerome E.
AU  - William D. Perreault
TI  - Basic Marketing
SN  - 025610509X
AV  - HF 5415.13/ MCC 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - Marketing - Management
KW  - Marketing - United States
KW  - Export marketing - Management
ER  -