TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age
SN  - 0767415418 
AV  - P301.5/BOR 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes bibliographical references (p. 446-456) and index
UR  - http://www.loc.gov/catdir/description/mh024/2001041010.html
UR  - http://www.loc.gov/catdir/toc/mh023/2001041010.html
ER  -