TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated Marketing Communications in Advertising and Promotion 
SN  - 9780324665314 (pbk) 
AV  - HF 5415.123/ SHI 
PY  - 2010///.
CY  - United States, United Kingdom
PB  - South-Western/Cengage Learning
KW  - Communication in marketing.
KW  - Advertising.
KW  - Sales promotion.
N1  - Previous ed.: Thomson South-Western, 2007.; Includes index.; Formerly CIP; Direct marketing.
ER  -