TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing 
SN  - 9780324834260
AV  - HF5415/ PRI .P658 2010
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -