Pride, William M. Marketing - 15th ed. - Australia: South-Western Cengage learning, 2010. - xxxi, 605, [97] p. : ill. ; 29 cm. Includes bibliographical references and indexes. ISBN: 9780324834260 LCCN: 2008928620 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415/ PRI / .P658 2010