TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 9780071220606
U1  - 659.1 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Prev. ed. has title: Contemporary advertising; Includes index
ER  -