Czinkota, Michael R. <br/><br/>
Principles of International Marketing  
 International marketing. 

 - 9th ed. 
 - Canada :   South-Western Cengage Learning,   2010. 
 - xxviii. 693p:   il., map. ;   29 cm. 
<br/><br/> International edition. 
<br/><br/><label>ISBN: </label>9781439041376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Exportaciones---Marketing.<br/>Marketing internacional.