TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing Strategy: A Decision-Focused Approach
SN  - 9781259010903
AV  - HF5415.13 .W249 2014
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -