Walker, Orville C. <br/><br/>
Marketing Strategy :  A Decision-Focused Approach. 

 - 8th ed. 
 - New York, NY :  McGraw-Hill Irwin,  2014. 
 - xvi, 368p:  ill.;  20cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259010903 
<br/><br/><label>LCCN: </label>2012041227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2014